TitleSydney-Shanghai
Agency
Campaign Global Development
Advertiser Guardian Media Group
Brand Guardian Global Development

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Type Print
Executive Creative Director D...d K....sz Subscribers Only
Associate Creative Director C..l Br.....rst Subscribers Only
Associate Creative Director
Art Director S....ey S....er Subscribers Only
Copywriter R....el B....in Subscribers Only
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Account Manager F...a B....ry Subscribers Only
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Designer J...s To....nd Subscribers Only
Advertising Manager N....ie R...r Subscribers Only
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Strategy Director A...he Gu....er Subscribers Only
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Integrated Production

About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Deloitte UK launches brand campaign

Deloitte has launched a major new brand campaign in the UK. ‘Deloitte Do’, developed by global advertising agency BBH, will tell the story of the firm’s impact across the wide breadth of services it provides to clients.

Mark FitzPatrick, managing partner for clients & markets at Deloitte UK, explained the rationale for the campaign: “Clients that know us have great loyalty, but those that don’t work with us are less aware of what we stand for – they don’t consider us for work as frequently because they don’t have a clear perception of what working with Deloitte would be like.

“Our campaign has a simple objective: to answer the question, Why Deloitte? We are doing this by amplifying the characteristics our clients say set us apart. They see Deloitte as the firm that delivers, makes an impact and takes action. Put simply, it’s what we do that makes the difference. This campaign will help us to create a distinctive and consistent market position.

” The campaign is based on a range of stories that show the firm’s range of services, such as working with blockchain technology, carrying out simulated cyber-­attacks to protect a bank from cybercrime, a pan European restructuring project, and automation of tax compliance. It will include ‘out of home’ advertising in Heathrow Airport, Canary Wharf and Edinburgh, along with digital and print advertising in national newspapers and magazines, including across Deloitte’s website and social media channels. The advertising focuses on the word ‘Do’, showcasing what Deloitte does to make a positive impact on its clients’ businesses.

Adam Arnold, Managing Director of BBH London, said: "Our brief from Deloitte was to help them stand out in the sea of corporate sameness. In 'Do', we’ve done this in the simplest, most visually striking way possible. It emphasises Deloitte’s focus on delivery and action, rather than just words. It speaks to the significant impact they make to their clients' businesses and to our society."

FitzPatrick added: “We are living in a period of uncertainty for many of our clients. But through that uncertainty, businesses must plan for the future: continuing to invest, recruit, acquire and grow. ‘Deloitte Do’ positions us as the people who can help businesses take decisive action.”

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