Campaign Global Development
Advertiser Guardian Media Group
Brand Guardian Global Development

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About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Food and fashion collide – in record time

KFC challenges designer to create a collection in a lunch hour 

To mark the launch of Riceboxes, a brand new lunchtime offering, KFC challenged British designer, Katie Eary, to design her S/S ‘16 collection in a lunch hour.

Katie, renowned for her work with celebrities such as Kanye West, typically spends four months creating an entire range from conception to showcase and rose to the challenge to pack more into her lunch hour by producing a capsule collection of 13 looks.

The collaborative project is part of KFC’s bid to the nation to pack more into their lunch hour and is the second phase of the #PackMoreIntoLunch campaign, which launched in March when rappers Chip, Kano and Wretch 32 produced the world’s fastest-released music video for Chip’s ‘Feeling Myself’ single.

Katie Eary commenting on the collection; “My designs are about pushing boundaries and that’s what KFC is encouraging with the Pack More Into Lunch challenge, so it was a natural partnership. To cut, sew and even press the garments to be runway-ready in an hour is one of my biggest challenges to-date, but watching it come to life was a magical moment and just proves how much can be achieved once you put your mind to it.”

The British designer created and revealed her collection at The Old Truman Brewery to a private audience. The S/S ’16 collection took inspiration from Studio 54, concentrated florescent colours and lush embellishments on both clothing and accessories – including standout cutaway feathered stilettos.

Jenny Packwood, Head of Digital, PR & Brand Communications at KFC said, “We are excited to work with Katie Eary, she’s fun and vibrant and really rose to the #PackMoreIntoLunch challenge. The new Riceboxes gave KFC an opportunity to play in a new space, one that is quite unexpected for a quick service restaurant. Pair that with another almost impossible lunch hour challenge and we hope to inspire the nation to pack more into their lunch.”

Hamish Pinnell, Creative Director at BBH London said: "It's one thing to come up with the crazy idea of creating a fashion collection in a lunch hour and quite another to actually pull it off. Katie and her team were incredible. After a rap video and a fashion show, I'm really excited to see where the #PackMoreIntoLunch campaign takes us next."

In addition to creating the capsule collection, Katie also designed a limited-edition sleeve for the Ricebox, which will be available from selected KFC stores[1], for one day only, on Friday 18th September. 

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