|Title||"Chevrolet Impala Press Conference"|
|Campaign||Chevrolet Impala Press Conference|
|Advertiser||General Motors Corp.|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
Scott Cullather, Global Managing Partner, inVNT
LONDON, March 24, 2014----Setting the tone for global growth from day one, adopting a challenger mindset, building a sustainable, scalable business model, and maintaining a climate conducive to iterative change—these are just some of the hurdles faced by burgeoning businesses today. inVNT founding partner, Scott Cullather, will share key insights he has gleaned leading inVNT from a risky startup to a thriving global brand communications agency fueled by non-stop exponential growth.
In his session, “Adapting for Growth: How People and Teams Have to Change as You Expand,” at the Fast Growth Forum at the Grand Connaught Rooms in London on Wednesday, March 25th, Cullather will discuss strategies including: thinking in terms of teams not just individuals; defining and codifying a galvanizing mission; building a powerful, differentiating brand; becoming “culture crazy”—developing a vibrant company culture that not only establishes one fundamental constant in the face of continuous change but also serves as incentive for attracting top talent; planning and forecasting with the acumen of a “process prophet;” and walking the tightrope between driving profits and providing a competitively priced product or service.
“This year’s lineup of successful founders for the third annual Growth Forum is inspiring and exhilarating for our attendees, and we are delighted to have Scott Cullather, Founder of inVNT, with us to share his unique story about inVNT’s exponential growth as a part of our program,” said Ben Fletcher, organizer for the Fast Growth Forum.
Cullather is the visionary leader of inVNT, a global brand communications agency that creates and produces experiences for some of the world’s most recognizable companies and trade associations. Known for its “challenge everything” mantra, inVNT collaborates with brands and organizations to design and execute remarkable moments that challenge convention, challenge mindsets, challenge competitors and challenge the market, creating lasting value for key stakeholders, sponsors, and partners.
About Fast Growth Forum
Designed to serve the needs of fast-growth businesses, the Fast Growth Forum, in association with Bloomberg Media, distills all the key building blocks for fast growth into one information-rich business health check. Founders who have been there and done it share practical insights on getting a company’s mission, position, values and culture right – all critical factors for businesses that have grown to over £10m revenue or 100 staff in the last five years.
inVNT collaborates with brands and organizations to launch products, build brand allegiance, strengthen relations, create demand and align organizations with target audiences worldwide. Clients include PepsiCo, Merck, Grant Thornton, General Motors, Subway, ESPN, the Outdoor Advertising Association of America (OAAA) and the Society for Human Resource Management (SHRM). inVNT’s offices are strategically located in New York, London, Washington, D.C., Detroit, San Francisco and Laguna Beach.
For more information, visit www.inVNT.com
Sally-Anne Andrew, Director of Marketing