TitleBehind The Scenes Of The Bear & the Hare
Campaign The Bear & The Hare
Advertiser John Lewis
Brand John Lewis

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television & Cinema
SoundtrackSubscribers Only
More InformationSubscribers Only
Production Company Bli........rnet Subscribers Only
Post Production Bl....nk Subscribers Only
Editing Company S...de Subscribers Only
Executive Creative Director ..n P...st Subscribers Only
Executive Creative Director
Executive Creative Director E..r S...p Subscribers Only
Creative Director A...n M....re Subscribers Only
Creative Director
Director E...ot D..r Subscribers Only
Director Y..s G...yn Subscribers Only
Production Company Producer
Director of Photography T..y H...ll Subscribers Only
Production Designer J..n ..e Subscribers Only
Line Producer
Production Manager Be....in L..e Subscribers Only
Executive Producer B..t Y...s Subscribers Only
Executive Producer
Executive Producer Jo.....ne Ga.....er Subscribers Only
Agency Producer Ca.....ne C...en Subscribers Only
Account Manager
Business Director M....da H....ll Subscribers Only
Editor ..m S...de Subscribers Only
Animation A...n B...se Subscribers Only
Animation D....ic C...la Subscribers Only
Sound ..m R...on Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

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Waitrose’s first campaign by adam&eveDDB injects a little warmth into homes this Autumn

With the first day of Autumn truly behind us, Waitrose injects a little warmth into British homes this week with its first campaign by adam&eveDDB.

Featuring an array of delicious seasonal foods available at Waitrose, ‘The Warmest Season’ campaign, is a celebration of a traditional British Autumn.

It launches with a TV ad featuring Waitrose’s own suppliers and producers battling with the all too familiar British weather to bring only the best seasonal produce into the nation’s homes this Autumn. It is set to the soundtrack from the original 1968 Disney feature, 'Winnie the Pooh and the Blustery Day'.

The campaign was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, and will launch on TV with 60”and 40” spots on 2nd October. It also encompasses a press campaign with a brand new art direction for the brand and innovative interactive digital display.

Rupert Thomas, Marketing Director, Waitrose, says: "As we welcome back the cold, crisp weather we wanted to bring out the warmth of autumnal food - from Sunday roasts to fish pie to apple crumble, especially highlighting quality British ingredients. We are very proud of our trusted relationships with our suppliers and know our customers appreciate the care we take producing the best quality food."

Richard Brim, ECD, adam&eveDDB, says: ‘‘Our first ad for Waitrose is a true celebration of autumn - that feeling of shutting the door, turning the fire on, pouring yourself a glass of red wine and tucking into something hearty.” 

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