TitleBehind The Scenes Of The Bear & the Hare
Campaign The Bear & The Hare
Advertiser John Lewis
Brand John Lewis

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television & Cinema
SoundtrackSubscribers Only
More InformationSubscribers Only
Production Company Bli........rnet Subscribers Only
Post Production Bl....nk Subscribers Only
Editing Company S...de Subscribers Only
Executive Creative Director ..n P...st Subscribers Only
Executive Creative Director
Executive Creative Director E..r S...p Subscribers Only
Creative Director A...n M....re Subscribers Only
Creative Director
Director E...ot D..r Subscribers Only
Director Y..s G...yn Subscribers Only
Production Company Producer
Director of Photography T..y H...ll Subscribers Only
Production Designer J..n ..e Subscribers Only
Line Producer
Production Manager Be....in L..e Subscribers Only
Executive Producer B..t Y...s Subscribers Only
Executive Producer
Executive Producer Jo.....ne Ga.....er Subscribers Only
Agency Producer Ca.....ne C...en Subscribers Only
Account Manager
Business Director M....da H....ll Subscribers Only
Editor ..m S...de Subscribers Only
Animation/3D A...n B...se Subscribers Only
Animation/3D D....ic C...la Subscribers Only
Sound ..m R...on Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Volkswagen campaign by adam&eveDDB proves why the car brand is best supporting independent cinemas, not starring in them

Volkswagen UK continues with its final film in the series to promote its long-standing support of independent cinemas throughout the UK.
The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.
Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
In ‘Alien’ we see how Volkswagen’s Hands-Free Boot Opening comically breaks the suspense of the monster horror genre, and highlights that although it is perfect for real life, it’s not made for Hollywood.
It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.
Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, comments: 'Alien is a stand-out piece of work. A great example of what a superb client Volkswagen are. I can't wait for people to see it at the cinema.’
Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “To continue our long-running support for independent cinemas we asked adam&eveDDB to create a new set of cinema mini films. Like the last series, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these wellknown Hollywood genres. We hope audiences enjoy them.”
Alien launches online on 10th November and will also be showing in independent cinemas around the country. ‘Alien’ goes live along side ‘Finding Yourself’ to complete the set of three. 

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