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TitleJapan
Agency
Campaign Foreign Facts
Advertiser Abba
Brand Kalles kaviar

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Business SectorSubscribers Only
PhilosophySubscribers Only
Type Print
Art Director L..s E...an Subscribers Only
Copywriter A...rs He.....rs Subscribers Only
Account Manager
Account Supervisor ..n Spen.........tsson Subscribers Only
Photographer L....rt S....erg Subscribers Only
Designer
Advertising Manager J...y S...h Subscribers Only

About Forsman & Bodenfors

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H&M / She’s a lady

Since basically forever, girls and women have been told to look and behave ”like a lady”. Well isn’t it about time we – everyone together – redefined what it means to be a lady today? This campaign aims to do just that – featuring some seriously bad-ass women who are all equally ladylike in their own right.

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