TitleJapan
Agency
Campaign Foreign Facts
Advertiser Abba
Brand Kalles kaviar

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Business SectorSubscribers Only
PhilosophySubscribers Only
Type Print
Art Director L..s E...an Subscribers Only
Copywriter A...rs He.....rs Subscribers Only
Account Manager
Account Supervisor ..n Spen.........tsson Subscribers Only
Photographer L....rt S....erg Subscribers Only
Designer
Advertising Manager J...y S...h Subscribers Only

About Forsman & Bodenfors

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H&M / FOR EVERY VICTORY

In connection to the Rio Olympics, H&M launched a brand new sports collection. We joined forces with a bunch of amazing athletes, some of whose efforts might not have been fully acknowledged up until now. People with exceptional strength, who have had to fight for their right to belong. And who have kept going no matter what.

Starring the campaign is TV-personality Caitlyn Jenner, also known as former Olympic gold medal-winning decathlete Bruce Jenner. Who better suited to share the message that the greatest victory of all has nothing to do with winning medals – it’s about finding the strength to be yourself.

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