TitleJapan
Agency
Campaign Foreign Facts
Advertiser Abba
Brand Kalles kaviar

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Business SectorSubscribers Only
PhilosophySubscribers Only
Type Print
Art Director L..s E...an Subscribers Only
Copywriter A...rs He.....rs Subscribers Only
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Account Supervisor ..n Spen.........tsson Subscribers Only
Photographer L....rt S....erg Subscribers Only
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About Forsman & Bodenfors

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H&M / Close the Loop

H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes.

This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.

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