Title "The World is our Home, You are our Guest"
Agency M&C Saatchi
Production Company Rogue Films
Campaign The world is our home, you are our guest
Advertiser Etihad Airways
Brand Etihad Airways

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
TaglineSubscribers Only
Type Television
Length60 seconds
SoundtrackSubscribers Only
More InformationSubscribers Only
Art Director M....el A....ws Subscribers Only
Production Company P....ix F..m Subscribers Only
Music Mr. Bobby Darin
Regional Creative Director ..m Mc.....ne Subscribers Only
Director D...d E....ds Subscribers Only

About M&C Saatchi

Simplicity. It is at the heart of everything we do.

It is easier to complicate than simplify.

Yet simple messages enter the brain quicker and stay longer. Brutal Simplicity of Thought is therefore a painful necessity. It is also our one guiding principle. 

Our advantage?

We believe things work better when you work together as a group.

Forget job titles and hierarchies, we think that getting the smartest people together and working collectively to co-create solutions to our briefs, leads to bigger, brighter and ultimately more effective campaigns.

That’s not to suggest that we throw process out the window or that specialist skills are defunct – the opposite, in fact, is true. We work tirelessly to harness the wealth of skills and experience we have within the building, setting the platform for agile collaboration and collective intelligence. 

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