|Title||"A World Apart"|
|Agency||Bartle Bogle Hegarty|
|Campaign||A World Apart|
|Advertiser||Mothers 2 Mothers|
|Brand||Mothers 2 Mothers|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Type||Web Film / Viral|
|Production Company||A....my F...s Subscribers Only|
|Creative Director||J..n H....ty Subscribers Only|
|Creative Team||Ms. Shelley Smoler|
|Creative Team||R....el B....in Subscribers Only|
|Director||M...in .e T...ah Subscribers Only|
|Production Company Producer||Dominic Thomas|
|Executive Producer||S...n C...er Subscribers Only|
|Agency Producer||Mi....le Ke....ck Subscribers Only|
|Agency Producer||Jeremy Gleeson|
|Account Manager||Mo....na Whi.......son Subscribers Only|
|Advertising Manager||E..a F...ce Subscribers Only|
|Strategy Director||Ms. Anna Vogt|
"When the world zigs, zag"
This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.
The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.
Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.
At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.