TitleThe Greatest Story
Agency
Campaign The Good Guys
Advertiser UNICEF
Brand UNICEF

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Business SectorSubscribers Only
LanguageEnglish
Type Television
Length
Art Director J....na Ho......ang Subscribers Only
Art Director A...s Sten........entz Subscribers Only
Copywriter
Copywriter J...b N...on Subscribers Only
Producer K...e W...re Subscribers Only
Executive Producer

About Forsman & Bodenfors

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Preem / Eco Run

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched ”Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

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