TitleThe Scottish Gentle-Man
Agency
Campaign The Old Spice #GentleManHunt
Advertiser Procter & Gamble
Brand Old Spice

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
PhilosophySubscribers Only
Type Web Film
Length
Production Company U...9 Subscribers Only
Post Production S...e . M....rs Subscribers Only
Sound
Media Agency ..V Subscribers Only
Art Director M..o Wi....ms Subscribers Only
Copywriter
Director M....el Su....an Subscribers Only
Production Company Producer G...s S...h Subscribers Only
Account Planner
Media Planner J...s T...as Subscribers Only
Editor ..m B...ey Subscribers Only
Colorization
Special Effects / VFX R....rd P...e Subscribers Only
Advertising Manager Gu.....me C....es Subscribers Only

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Latest News

CO-OP LAUNCHES #JOINUS CAMPAIGN

The Co-op today (15 February) launched a new TV advert which promotes the ethical way the busi-ness sources its food and its membership scheme, encouraging consumers to join.

This 30 second advert brings to life the Co-op way, telling a food quality story which champions its Fairtrade heritage and British sourcing.

The ad highlights the Co-op’s membership scheme and its reward to shoppers and communities, highlighting how, ‘Every mouthful of Co-op food earns members 5% back and 1% back for their community.’

Jemima Bird, Customer Director, Co-op, said: ‘The advert highlights what makes Co-op special, which is our great food, sourced in an ethical way and which now gives back to the local community where it’s bought. The new membership offer is raising money for local causes and giving back to our members’ own pockets too. It’s now time for all of our customers to join us!”

The campaign includes outdoor advertising, press, online, social and in store elements which further explain the membership scheme whereby members get 5% back on Co-op products purchases and 1% is given to support their local communities. 

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