|Agency||Havas Worldwide New York|
|Campaign||Keep Good Going|
|Advertiser||New York Life Insurance Company|
|Brand||New York Life|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
Havas has a simple mission—To Better Together—doing good and doing well for brands and for the world. Our unique structure employs a single P&L, with all disciplines, including media, housed within a village construct. This fuels a cooperative and collaborative work culture where transformational creative ideas can come from anywhere—manifested not only as advertising, but also as snackable social content, consumer activism, data-driven personalized experiences, and meaningful two-way conversations. At the core of our approach, we uncover human truths that power timeless meaningful brand platforms, enabling us to forge deeper connections between people and brands.