|Title||Celebrate with a Bite|
|Campaign||I'm Lovin' It|
|Business Sector||Subscribers Only|
|Production Company||P...A Subscribers Only|
|Editing Company||Wh.....use P..t Subscribers Only|
|Sound Design Company||Gutenberg Networks|
|Executive Creative Director||M..t Ea....od Subscribers Only|
|Executive Creative Director||T..y M....lm Subscribers Only|
|Creative Director||Ms. Nancy Jordan|
|Associate Creative Director||B...n B...d Subscribers Only|
|Associate Creative Director||C..d B...de Subscribers Only|
|Director||Mr. Joe Pytka|
|Agency Producer||M..t G...n Subscribers Only|
|Agency Executive Producer||L..t Eb....hl Subscribers Only|
We strive to make our clients' brands stand for something—to have a cultural significance and impact, not just category relevance. We believe that brands can play an important part in the world around us by having a deeper meaning, to stand for something and to stand up to something and to play a role in people’s lives.
This starts by putting a stake in the ground for a brand’s aspiration beyond their current category; we then define the Brand Conviction which becomes a North Star for all future activities—from how clients behave internally to what they communicate externally—accompanied with a clear pathway to get there from here.