Title "Thank you, Mom"
Agency MediaCom EMEA
Campaign P&G - Thank you, Mom
Advertiser Procter & Gamble
Brand Procter & Gamble

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Business SectorSubscribers Only
Type Case Study
Length137 seconds

About MediaCom EMEA

MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.

Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM. 

Latest News

Ateeq Rehman announced as new head of MEC Pakistan

MEC has announced the appointment of Ateeq Rehman as the new leader of MEC Pakistan with immediate effect. Rehman takes over the reins as General Manager from Kiran Khan who is moving to another role within GroupM. Rehman says he is “thrilled to be taking on this role” and that he finds the “Thrive culture at MEC very inspiring”. Raj Gupta, Chief Strategy Officer for MEC said “It is important for MEC to attract the best talent in the business. Clients today are looking for strategic leadership to secure them growth in a fast-paced marketplace – and with Ateeq on board, with his wealth of experience on blue chip clients, I am confident that he will continue to build on the success Kiran brought to MEC Pakistan and take us to the next level.” CVL Srinivas, CEO GroupM South Asia, said “Ateeq has a proven track record and we look to him to grow the MEC business in Pakistan. Ateeq has extensive experience in working with many blue-chip brands, making him the right man for the job at MEC.”

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