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Latest News

SMITH and Cansel partner to provide next generation B2B commerce platform

Seattle, WA. November 17, 2015 – SMITH, an independent experiential commerce agency, is pleased to announce its latest B2B commerce platform project with Cansel, a software, hardware, and service provider to the engineering, surveying, construction, architecture, government, and print industries.

SMITH will redesign and launch Cansel’s B2B commerce platform on hybris from the ground up including strategy, experience design, solution delivery, hosting and post solution support. The solution will provide additional tools to help support Cansel customers through a smooth online purchasing experience, such as buying on account, account pricing, repeat orders and internal approval process.

“Ecommerce has revolutionized the way companies are doing business and has become the preferred method of purchasing for consumers. At Cansel we understand this and have chosen to invest in e-commerce to help our customers operate more efficiently by providing them with the ability to buy products or services online with ease and convenience,” said Brad Smith, Vice President Operations at Cansel. “After careful consideration we selected hybris SAP partner SMITH, not only for their deep understanding of the B2B market, but for their ability to provide the complete hybris commerce solution from strategy, creative and technology to post-solution support.”

hybris commerce is built for optimal performance and scalability using modern technology standards. Its robust, agile architecture and technology allows for best-in-class scalability, flexibility, and performance for high-volume, high-transaction environments.

For over 15 years SMITH has been immersed in designing, building and managing B2B and B2C commerce solutions for global enterprise and mid-market customers. “We anchor our strategy around ‘experiential commerce’,” states Chuck DelGrande, CEO at SMITH. “Brands can’t simply post their catalogue online and expect users to dive in. Those days are over. With experiential commerce, we deliver personalized customer experiences in real time that are available anytime, anywhere, on any device and are completely relevant to the user. Brands like Cansel understand this shift and are ready to transform how they sell products and services to engage more customers and grow revenue. We’re excited to be kicking off this new project with such a forward-thinking client.”

About Cansel

For nearly 50 years Cansel has helped organizations in the engineering, surveying, construction, mining, architecture, manufacturing, utilities, forestry, and government sectors measure, analyze, design, and build more efficiently and profitably. Cansel’s national team of professionals combine software, hardware and services to provide tailored solutions to improve your workflow, from field to finish. For more information, visit


SMITH is a leading experiential commerce (xCom) agency that specializes in helping brands modernize the buying and selling experience. SMITH is proud to serve some of the world’s most highly recognized brands, including AT&T, Microsoft, Amtrak, Top Golf, CDK Global, Xerox, and Tejuri. The company is headquartered in Seattle and has offices in Portland, Spokane, and Ottawa. Learn more at Follow us on Twitter: @humansofsmith. 

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