To support the Natural History Museum’s brand new major summer exhibition, Colour and Vision, krow,
partner agency with the Museum for the past 8 years, has created a striking new outdoor, press and digital
This highly visual campaign represents the ‘big bang’ of colour and vision that evolved thousands of years
ago. The key visual represents a chromatic explosion made up of a huge array of colourful specimens (many
of which are featured in the exhibition) arranged in the shape of an eye to create a striking image and a
clear visual representation of the exhibition content.
“By arranging the specimens in a way that brings a sense of explosion and dynamism we show the diversity,
beauty and drama of the evolution of colour and create a visual with huge amounts of detail that is a
pleasure to explore.” Georg Thesmann, Creative Director.
krow also designed the ‘eye catching’ exhibition entrance area to excite and entice those already at the
museum to visit the exhibition and ensure the visitor experience actually starts before entering the
exhibition space. The creative has also been adapted across a wide range of exhibition merchandise including
a jigsaw puzzle, fridge magnet and complimentary book.
The exhibition, in partnership with LG Electronics, explores nature’s palette. The exhibition takes a 565
million year journey through the eyes of nature with hundreds of rarely displayed specimens, immersive art
and digital imaging, giving insight into why humans and other animals perceive the world differently, and
how colour-shifters and stealth experts deploy colour to survive.
The wide diversity of vertebrate sight is celebrated in a Wall of Eyes, which combines striking photography
with more than 100 eyeballs from across the animal kingdom. TV screens (LG’s 4K OLED TVs) will display
images of the human eye, including shots submitted through social media using #MyEye.
Other highlights of the exhibition include:
A light installation as you enter the exhibition, by Liz West, ‘Our Spectral Vision’. Rays of light from every
colour of the rainbow will beam through seven prisms made from special colour filter glass.
A five metre tall tower of specimen jeweled beetles, butterflies, birds, fish, reptiles and shells celebrates
Earth’s amazing variety of structural colour and iridescence.
Scientists and artists talking on film about the influence colour and vision has had on their lives.
The Colour and Vision exhibition runs at the Natural History Museum from July 15 to 6 November 2016.