TitleElton John
Agency
Campaign Sunday Times' Rich List 2014
Advertiser News UK
Brand The Sunday Times

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Date of First Broadcast/Publication Subscribers Only
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Type Print
Production Company P...r B...ey Pr......ons Subscribers Only
Executive Creative Director N..s L....rd Subscribers Only
Creative Director
Creative Team .o S....ns Subscribers Only
Creative Team K..e A...op Subscribers Only
Account Director
Account Planner H...sh C....on Subscribers Only
Photographer ..m F...h Subscribers Only
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Advertising Manager S..i W....rd Subscribers Only
Advertising Manager L...se D...s Subscribers Only
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Creative Producer M...el Go....ez Subscribers Only
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Digital Artist

About GREY London

FAMOUS & EFFECTIVE:
Top 3 for Campaign's Agency & Campaign of the Year. 8 out of 9 in 2013 School Report. 48 awards won last year. Current Euro Effie Agency of the Year. 27.3M of new business already won in 2013 including HSBC, Vodafone Global & Gillette.

LONG IDEAS: Most agencies talk about Big ideas. At Grey, we believe in something different. We brlieve in LONG ideas. Big ideas come and go. But, LONG ideas start earlier, live longer & travel further across media, people & culture.

OPEN CULTURE: We have a different way of working called OPEN. We've removed departmental segregation & abolished sign-off systems. OPEN allows us to bring everyone's potential together, from inception through to delivery, quickly and brilliantly.

INTEGRATED: We have deepened our specialist expertise and diversified our offering with stellar businesses coming in-house: GreyPossible (digital), The Social Partners
(social), Dialogue (shopper marketing & activation) and GreyWorks (studio & broadcast).

VERSATILE CREATIVE PRODUCT: We've developed campaigns led by new packaging solutions, product ideas, entertainment, music, PR, retail solutions, promotional propositions, internal staff campaigns, online communities & corporate repositionings. 

Latest News

Grey London lands global Helly Hansen account

May 28, 2015--Campaign Live

Helly Hansen, the Norwegian outdoor and activewear brand, has appointed Grey London to its global creative account.

The agency has been asked to reposition the 138-year-old brand.

The pitch process kicked off in February. Grey replaces the incumbent, Forsman & Bodenfors, which did not repitch for the business.

Grey London’s partner agencies Grey Shopper, Grey Possible and Grey Works have also been appointed to the account. Work will span multiple channels including activation, experiential, TV, digital and point-of-sale.

Grey’s first campaign will launch in September 2016 and focus on the company’s autumn/winter range.

Helly Hansen’s senior vice-president of brand and marketing, Erik Burbank, said: "Helly Hansen has always had a strong emotional bond with demanding professionals. The ideas that Grey presented will help us to forge that same bond with an even greater number of consumers."

 

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