Volkswagen UK continues with its final film in the series to promote its long-standing support of independent cinemas throughout the UK.
The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.
Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
In ‘Alien’ we see how Volkswagen’s Hands-Free Boot Opening comically breaks the suspense of the monster horror genre, and highlights that although it is perfect for real life, it’s not made for Hollywood.
It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.
Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, comments: 'Alien is a stand-out piece of work. A great example of what a superb client Volkswagen are. I can't wait for people to see it at the cinema.’
Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “To continue our long-running support for independent cinemas we asked adam&eveDDB to create a new set of cinema mini films. Like the last series, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these wellknown Hollywood genres. We hope audiences enjoy them.”
Alien launches online on 10th November and will also be showing in independent cinemas around the country. ‘Alien’ goes live along side ‘Finding Yourself’ to complete the set of three.