TitleGavin the Gnome
Agency
Campaign Beat not match
Advertiser Asda
Brand ASDA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
StorySubscribers Only
Type Television
Length
SoundtrackSubscribers Only
Music S...gy Subscribers Only
Voice ..l Ge.....ch Subscribers Only
Advertising Manager

About VCCP

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking. 

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Latest News

VCCP Spain wins the San Miguel international account of Content and Social Media and presents ‘The Beertionary’, their first project.

• Beertionary is a web application that makes it easy to order a San Miguel beer anywhere in the world.

• Thanks to Beertionary consumers can order "A San Miguel beer" in the local language wherever they are with their mobiles, using a system of geo localization, instant translation and a voice synthesizer

• With this campaign San Miguel reinforces its philosophy of "Exploring the World", which allows customers to further explore the world with their favourite beer.

San Miguel, the Spanish leading brand of exported beer, continues to be focused on its process of international expansion that has brought the brand to markets such as Germany, Italy and Finland.

VCCP Spain works with San Miguel developing their digital content and managing their social media networks for international markets. With The Beertionary, “we wanted to make it easy for consumers around the world, avoiding the language barrier so they can enjoy a San Miguel beer all over the world” according to Beto Nahmad, Executive Creative Director of the agency.

“The Beertionary”, as its name indicates, is a beer dictionary in the format of a webapp which, thanks to the system of geo localisation, detects the user’s location automatically and produces the phrase: “Can I have a San Miguel beer, please?” in the local language of the country, be that Japanese, Finnish, Swedish or any other language.

The users only have to access www.sanmiguel.com/thebeertionary to enjoy the webapp which doesn’t require any type of previous registration and can be used as many times as you want. 

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