TitleGavin the Gnome
Agency
Campaign Beat not match
Advertiser Asda
Brand ASDA

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LanguageEnglish
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Type Television
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About VCCP

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking. 

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Latest News

Mode For Me: The Startup Reshaping The Future Of Fashion?

mode for me

Mode For Me is not just any old startup. At the Startup Weekend’s London hackathon, this small idea, not only won the competition but became a fully fledged startup grounded in a stunning website, thorough business plan and even a list of customers waiting for the launch. All in just 54 hours!

6 weeks later, this small (or very big) idea became the deserving victor of the Global Fashion Battle 2015, fending off competition from New York, Miami, Chicago, and Santa Cruz teams.

In short, Mode For Me is a launch pad for emerging designers; a startup for startups. The digital crowdfunding platform connects budding designers and consumers, cutting out the middle man. This allows users to buy unique clothing and accessories directly from the manufacturers.

The online platform’s unique way of bringing independent designers into the spotlight can only really be compared to functionality and processes of Groupon. Only when there is sufficient demand for the product will the piece go into production, ultimately mitigating the risk and helping each promising designer to create their debut collection.

This is all very well and good, but does Mode For Me have the same global potential of Groupon?

Perhaps. The true potential of Mode For Me stems from the underlying trend for originality within the fashion sector. As we see a move away from ‘fast fashion’, startups that capitalise on this societal shift offering original and limited designer products could be looking at a potentially very prosperous future.

So, is this 4 month old startup reshaping the future of fashion? Check out their launch this Friday 29th January and decide for yourself!

The post Mode For Me: The Startup Reshaping The Future Of Fashion? appeared first on VCCP.

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