Title "First to Greatness"
Agency BBH New York
Campaign Greatness Awaits
Advertiser Sony
Brand Sony Playstation 4

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Business SectorSubscribers Only
Type Case Study
Length97 seconds
Creative Director P..l C....zo Subscribers Only
Group Creative Director J...n ..m Subscribers Only
Chief Creative Officer Mr. Mark Hunter
Copywriter P..l C....zo Subscribers Only
Director of Integrated Production ..c P....bo Subscribers Only
Senior Agency Producer Mr. Dave Stephenson

About BBH New York

Our philosophy is summed up in the headline for one of our first ads we created for Levi’s in 1982: When the world Zigs, ZAG. Zag is the way we approach our clients’ business: with insightful, strategic radicalism paving the way for breakthrough work. Zag is also our approach to internal processes and our hiring criteria. It also dictates the types of clients we like to work with. Years from now we will continue to do what we do best: delivering results, thinking creatively and making keen strategic decisions.

 

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