TitleHow Big You Wonder
Agency
Campaign Wonderfilled
Advertiser Mondelez International
Brand Oreo

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LanguageEnglish
Type Web Film
Length
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About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

Latest News

MediaPost Features Latest GEICO Campaigns

NEW! Geico Launches Pirate, Beachy Campaigns

By Amy Corr

Geico launched a pair of TV under different brand taglines. The first ad falls under the "It's What You Do" message and stars a pirate about to make an enemy walk the plank. Whatever the pirate says, his faithful parrot mimics. The parrot then went off-script, reciting things his master has said before, about hiding gold from his unintelligent crew. The crew soon turns on the pirate and some lucky soul avoided the plank walk. The next ad falls under "More, More, More" and features two dads building sandcastles with their kids. One dad switched to Geico to receive more benefits and his sandcastle becomes a work of art. The other dad must have regular insurance because his sandcastles look like mine, humps of sand from an overturned bucket. The Martin Agency created the campaign.

Link to full article.

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