TitleSportlife Saga
Campaign Sportlife Saga
Advertiser Sportlife (Cloetta)- The
Brand Sportlife

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television

About INDIE Amsterdam

We love creative planning as the fire starter for powerful creative ideas. Ideas that elevate brands, but also inspire the people that have to work with these brands. Our ideas can help small companies break through the clutter and bring unity in big corporations. Why it works? Because we develop it together with our clients.

No idea can grow if it’s not loved by everybody involved. A good Idea is a great Idea, if everyone can work with it. If it elevates them, it will elevate the brand. Marketers, sales people, digital creatives, retailers, internally and externally.

At INDIE we want to get the most out of our Ideas. It means we are not looking to develop everything ourselves. Sometimes you need local agencies to build upon an international Idea, sometimes you need a specific expert agency. As long as people can build upon the Idea, we are happy.

Lousy service can spoil the enthusiasm for the greatest ideas. We like to see ourselves as a delicious restaurant, where nobody eats a la carte. And everybody is welcome at the Chef’s table. 

Latest News


TVC, created by INDIE Amsterdam, features real life ice hockey stars taking over the supermarket to recommend the new SPORTLIFE pot


Amsterdam, 24th February 2016 – Chewing gum brand SPORTLIFE, today unveils the new Netherlands TV and online campaign ‘Unexpected Freshness in a Pot’. Featuring a Ukrainian ice hockey team, the campaign sees the larger-than-life stars, sponsored by SPORTLIFE, causing chaos in a supermarket.

Conceived by creative agency INDIE Amsterdam, the 30-second TVC at the heart of the campaign features these real characters, turning up in a supermarket and improvising around reasons to purchase SPORTLIFE – now in pots.

INDIE Amsterdam was tasked with launching the ‘Unexpected Freshness’ of SPORTLIFE in pots, as well as bringing to life the fun behind the brand.

Emilio de Haan, Creative Director, INDIE Amsterdam comments: “SPORTLIFE is one of the finest brands in the Netherlands, and that is something we wanted to highlight with this campaign.“

Bob Postma, Marketing Manager, Sportlife, Cloetta adds: “This campaign feels like a homecoming for SPORTLIFE. With these commercials we champion the ‘Unexpected Freshness’ of SPORTLIFE in a way that feels exactly right for the brand and shine a spotlight on the fact that SPORTLIFE is now available in pots.”
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