TitleSportlife Saga
Campaign Sportlife Saga
Advertiser Sportlife (Cloetta)- The
Brand Sportlife

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television

About INDIE Amsterdam

We love creative planning as the fire starter for powerful creative ideas. Ideas that elevate brands, but also inspire the people that have to work with these brands. Our ideas can help small companies break through the clutter and bring unity in big corporations. Why it works? Because we develop it together with our clients.

No idea can grow if it’s not loved by everybody involved. A good Idea is a great Idea, if everyone can work with it. If it elevates them, it will elevate the brand. Marketers, sales people, digital creatives, retailers, internally and externally.

At INDIE we want to get the most out of our Ideas. It means we are not looking to develop everything ourselves. Sometimes you need local agencies to build upon an international Idea, sometimes you need a specific expert agency. As long as people can build upon the Idea, we are happy.

Lousy service can spoil the enthusiasm for the greatest ideas. We like to see ourselves as a delicious restaurant, where nobody eats a la carte. And everybody is welcome at the Chef’s table. 

Latest News

INDIE develops worldwide Fayrouz campaign


Amsterdam, 25th November 2014


Fayrouz is not your average drink. It’s a unique blend of malt, real fruit and sparkling water, free from preservatives, artificial colours and artificial flavours. Fayrouz was first brewed in Egypt in 1997 and it has been part of the Heineken company since 2002. The drink draws a link between the beer category and the soft drink category.

More than half of all the people in the world never or seldom drink alcohol. At the same time people are more and more looking for natural drinks with fewer calories. This has led to a huge market over the last few years. In 2013, a dazzling nine bottles of Fayrouz were sold every second!

The typical Fayrouz consumer makes very conscious choices and the current soft drinks are not an alternative anymore if he or she doesn’t want to drink alcohol. Fayrouz is a more natural and premium option for men and women.

“Fayrouz is already very popular in Egypt and Nigeria”, says Bastiaan Hendrikse, General Manager of Fayrouz, “and next year we’ll be introducing the brand in at least 10 more countries, of which a few are in the region of Africa.”

To support that introduction INDIE developed the brand strategy and a TV and print campaign.

“Because most people are not yewt familiar with this category, it is important to show what Fayrouz is and what it’s made of.” says Chris Vannitsem, MD of INDIE. Egypt started the campaign in October. Other countries will follow in the coming months.

Fayrouz Global Campaign - TVC Apple 35’': http://youtu.be/ZzmQwOvVj1Y

Fayrouz Global Campaign - TVC Pear 35’’: http://youtu.be/RHbBMf5S5CA

Fayrouz Global Campaign - TVC Pineapple 35’’: http://youtu.be/hr3mPrWGJt0


Client: Bastiaan Hendrikse, Laurent Meijer

Concept: Lode Schaeffer, Lysbeth Bijlstra

Account: Maroeschka Volker, Tim Sneep

RTV Producer: Ineke Koornstra

Production company: White Lodge

Director: Ryan Hopkinson

D.O.P.: David Procter

Off-line: Cut and Run London

Music and sound: Wave (Alex Nicholls-Lee)

Post-production: Finish London

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