People spend a lot of time online before buying a car, looking for the best options, comparing and checking information. But nothing can be compared to a real test-drive. To introduce the new Nissan Rogue compact, the agency Critical Mass has used Google Maps and Street View technology to create a new digital cinematic experience. The Detour website enables you to make your daily commute in a new original way driving and even flying with the Nissan Rogue creating interest, awareness and engagement for real test drives and for the crossover | |
Title | The Detour |
Agency | Critical Mass |
Campaign | The Detour |
Advertiser | Nissan Motor Corp. |
Brand | Nissan |
Posted | August 2014 |
Product | Subscribers Only |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Problem | Subscribers Only |
Result | Subscribers Only |
Media Type | Digital |
Length | |
More Information | Subscribers Only |