DNB - "The 24 hour ad break"

TRY/Apt

TRY/Apt Oslo, Norway

11495

DNB bank has 24-hour customer service. To reinforce this with the customer, they bought every single commercial break for 24 hours on Norway’s biggest commercial TV Channel, TV2. For the ads, Norwegians were invited to film and share their best advice, whatever the topic. The agency received 3.000 clips and showcased 2.30 hours of unique user generated content. DNB Bank quickly became known as the bank where you get good banking advice day and night
Title	The 24 hour ad break
Agency	TRY/Apt
Campaign	The 24 hour ad break
Advertiser	DNB Bank
Brand	DNB
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Posted	October 2014
Product	Subscribers Only
Business Sector	Subscribers Only
Media Type	Case Study
Length	121 seconds
Copywriter	L..s J....im Gr....ad Subscribers Only
Art Director	E..l ..y Subscribers Only
Account Director	A..e E...n Subscribers Only