| To celebrate the arrival of the new Air France Business cabins in Asia, the airlines and Fred & Farid Shanghai has created a mobile gaming that allows the winners to be upgraded. The PR stunt launch was been organize in a waiting room, just before boarding. As a real time competition to win an instant upgrade into business class. Now, all the passengers travelling with Air France from China, Hong Kong, Singapore, Indonesia or Japan can play to win their next flight travel as business. | |
| Title | Upgrade Challenge |
| Agency | FRED & FARID Shanghai |
| Campaign | Upgrade Challenge |
| Advertiser | Air France |
| Brand | Air France |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Executive Creative Director | F...d M...rt Subscribers Only |
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