City of Antwerp - "Selfie Speeding Signs"

Duval Guillaume

Duval Guillaume Bruxelles, Belgium

8777

Duval Guillaume, the Belgian agency from Antwerp has associated with the city for a urban road safety campaign. Interactive signs are showing happy or sad smiley depending of the speed of the drivers. The agency has gone further in leaning on the selfie trend and in creating digital billboards with smiling or sad selfie portraits, depending on the speed. To create more proximity with the drivers and the general public, the local residents were invited to participate in uploading their selfies through a website and thus became the actors of this campaign shown in their neighborhood.
Title	Selfie Speeding Signs
Agency	Duval Guillaume
Campaign	Speeding Selfies
Advertiser	City of Antwerp
Brand	City of Antwerp
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Posted	February 2015
Business Sector	Subscribers Only
Story	Subscribers Only
Result	Subscribers Only
Media Type	Case Study
Length	80 seconds