| Alice Springs (Central Australia) has become the city for an original pop-up store. The nearest ocean is a 1.200 km drive, but a diving center has opened allowing people to experience the impossible from central Australia. With specific glasses and virtual reality, people can come close to the sharks. Finally it is revealed that the screen was simply a Samsung Galaxy Note, demonstrating the high quality of the screen | |
| Title | Shark Diving in the Desert |
| Agency | Leo Burnett Sydney |
| Campaign | Shark Diving in the Desert |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Promotion & Event |
| Length | |
| Advertising Manager | A..o L...or Subscribers Only |
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