Nivea encourages you to protect yourself from the sun in a surprising location. In the UAE, tourists are keen on testing snorkeling, but half of them forget that while looking at the submarine life, they expose their back to the sun. Nivea which is offering a range of suntan and waterproof products has decided to remind them to protect themselves with a billboard located in the ocean floor in a famous snorkeling spot. | |
Title | The Undersea Billboard |
Agency | FCB Hamburg |
Campaign | Protect Your Back |
Advertiser | Beiersdorf AG |
Brand | Nivea |
Posted | June 2015 |
Business Sector | Subscribers Only |
Media Type | Outdoor/Out of Home |
Length | |
Executive Creative Director | Co.....tin K...ff Subscribers Only |
Executive Creative Director | D..k Ha......ann Subscribers Only |
Executive Creative Director | Pa....ia P....old Subscribers Only |
Creative Director | J...s D..d Subscribers Only |
Creative Director | B...o M..a Subscribers Only |
Creative Director | B...d Ben.......eck Subscribers Only |
Art Director | B...an N...or Subscribers Only |
Copywriter | J...s D..d Subscribers Only |
Account Manager | H...a M....ner Subscribers Only |
Agency Producer | H...er S...le Subscribers Only |
Production Manager | J..s A...at Subscribers Only |