Argentina has many one-lane roads – and a lot of fatalities due to overtaking. Samsung wanted to make a difference. To promote road safety and prevent collisions, Samsung worked with Leo Burnett to design a special truck equipped with monitors at the rear. Even when a vehicle is stuck behind the truck, its driver can see whether or not the road ahead is clear. The trucks provided a service – but they also raised awareness of a problem and warned drivers of the danger of reckless overtaking. | |
Title | The Safety Truck |
Agency | Leo Burnett Argentina |
Campaign | The Safety Truck |
Advertiser | Samsung |
Brand | Samsung |
Posted | June 2015 |
Business Sector | Subscribers Only |
Media Type | Digital Installation |
Length |