It's fun to chat with SIRI, but what if the dialogue could be used to draw attention to a problem? In this case, using your phone while driving. In fact, in the US and the UK, one in four accidents are caused by mobile phone use. Drivers will never leave their phones at home, but the Toyota radio ad solves the problem by simply switching the devices off. The ad engages in conversation with SIRI and asks her to switch the phone to airplane mode. When she protests, the ad's narrator underlines the danger of texting or phoning while driving. | |
Title | Toyota - A SIRIOUS safety message |
Agency | Saatchi & Saatchi |
Campaign | A Sirious safety message |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Problem | Subscribers Only |
Media Type | Case Study |
Length | |
Executive Creative Director | J...n M...es Subscribers Only |
Advertising Manager | ..n Ca.....öv Subscribers Only |
Creative Director | R...er L..z Subscribers Only |
Creative Team | C...er Ch......sen Subscribers Only |
Creative Team | R..e S....tz Subscribers Only |
Business Director | A....te Pi.....rd Subscribers Only |
Account Director | Ch.....ta Ti....in Subscribers Only |
Account Manager | D...a We.....orf Subscribers Only |
Director | P...ik Gy.....öm Subscribers Only |
Editor | P...ik Gy.....öm Subscribers Only |
Executive Producer | R...rd �...röm Subscribers Only |
Production Company Producer | C....in Ho.....st Subscribers Only |
Associate Copywriter | J...b No.....rk Subscribers Only |
Associate Art Director | S...an Ar....us Subscribers Only |