More than 25 thousand subscribers received a special edition of the Brazilian beauty magazine Caras last week. The magazine featured a special cover where readers could use a cleansing wipe from Neutrogena to remove makeup from the cover girl portrait and see her natural beauty. This gave readers the opportunity to handle, test and evaluate the product efficiently. The experience was made possible thanks to a close partnership between Neutrogena, the agency DM9DDB, and the media.

TitleCaras Interactive Cover
Title (original language)Sobrecapa Interativa
Agency
Campaign Interactive Cover
Advertiser Johnson & Johnson
Brand Neutrogena

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Product (original language)Subscribers Only
Business SectorSubscribers Only
Media Type Magazine
Chief Creative Officer M...o Ve.....to Subscribers Only
Creative Director F...pe G..l Subscribers Only
Creative Director M...o M...os Subscribers Only
Art Director F....is A..n Subscribers Only
Art Director R....go St....ch Subscribers Only
Copywriter G....vo Ta....li Subscribers Only
Media Manager A...an Fe....on Subscribers Only
Media Manager F...io Ta.....na Subscribers Only
Media Manager T...a F...s Subscribers Only
Art Buyer Cl....na R....ni Subscribers Only
Art Buyer Al.....dra S...es Subscribers Only
Photographer F...pe He......ter Subscribers Only
Advertising Manager J..é C...lo Te....ra Subscribers Only
Advertising Manager J....na St.....an Subscribers Only
Advertising Manager K...na Ya.....ki Subscribers Only
Advertising Manager Ga....la B....sa Subscribers Only

Related Ads

Latest Ads