More than 25 thousand subscribers received a special edition of the Brazilian beauty magazine Caras last week. The magazine featured a special cover where readers could use a cleansing wipe from Neutrogena to remove makeup from the cover girl portrait and see her natural beauty. This gave readers the opportunity to handle, test and evaluate the product efficiently. The experience was made possible thanks to a close partnership between Neutrogena, the agency DM9DDB, and the media. |
|
Title | Caras Interactive Cover |
Title (original language) | Sobrecapa Interativa |
Agency | DM9DDB |
Campaign | Interactive Cover |
Advertiser | Johnson & Johnson |
Brand | Neutrogena |
Date of First Broadcast/Publication | Subscribers Only |
Product | Subscribers Only |
Product (original language) | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Magazine |
Chief Creative Officer | M...o Ve.....to Subscribers Only |
Creative Director | F...pe G..l Subscribers Only |
Creative Director | M...o M...os Subscribers Only |
Art Director | F....is A..n Subscribers Only |
Art Director | R....go St....ch Subscribers Only |
Copywriter | G....vo Ta....li Subscribers Only |
Media Manager | A...an Fe....on Subscribers Only |
Media Manager | F...io Ta.....na Subscribers Only |
Media Manager | T...a F...s Subscribers Only |
Art Buyer | Cl....na R....ni Subscribers Only |
Art Buyer | Al.....dra S...es Subscribers Only |
Photographer | F...pe He......ter Subscribers Only |
Advertising Manager | J..é C...lo Te....ra Subscribers Only |
Advertising Manager | J....na St.....an Subscribers Only |
Advertising Manager | K...na Ya.....ki Subscribers Only |
Advertising Manager | Ga....la B....sa Subscribers Only |