Sri Lankans use buses as their primary means of transportation. As we know, buses are renowned for being unsanitary places where diseases easily spread. In order to alert and inform people about the threat of disease and protect them from illness, Asri Hospital Group created an inventive and innovative bus ticket called Soap Bus ticket. The material used for this bus ticket is made of paper infused with soap. Thanks to this innovation, people using buses received this special ticket so they could protect themselves simply by washing their hands – even on the bus. This new sanitary precaution is now widely deployed throughout the country. |
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Title | Soap Bus Ticket |
Agency | Leo Burnett Solutions Inc. |
Campaign | Soap Bus Ticket |
Advertiser | Asiri Hospital Group |
Brand | Asiri Hospital Group |
Posted | September 2015 |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Chief Creative Officer | T...or K....dy Subscribers Only |
Creative Director | E..j Wi.....gha Subscribers Only |
Art Director | N....ra Wa....ta Subscribers Only |
Art Director | H...an S...in Subscribers Only |
Art Director | A....ha K...ra Subscribers Only |
Art Director | Ch....ka Sa......era Subscribers Only |
Copywriter | M...KA S...TH Subscribers Only |
Illustrator | P...ad Ch......nga Subscribers Only |
Creative Group Head | s...um w...er Subscribers Only |
Creative Group Head | R....na R....ed Subscribers Only |
Art Director | S....NI OB......ERA Subscribers Only |
Account Director | Se....ca Na.....sa Subscribers Only |
Business Manager | F...an M....er Subscribers Only |
Head of Production | M...az Il.....en Subscribers Only |
Executive Producer | E...ga He....th Subscribers Only |
Promo agency | C...ll ..n D..t Subscribers Only |
Managing Director | M....ha Sam......ghe Subscribers Only |