Hungary is the country of the creativity. To pay tribute to the artists, the city of Budapest dedicated a place to exhibit their Creation. Located in the biggest park of the City, The Avenue of the Artists exhibits permanently artists' statues. Unfortunately, two of them were stolen and the city does not have enough money to replace them. Thus, Lego decided to participate in the promotion of this creativity and helped in the replacement of both stolen statues. Entirely built by Lego’s bricks, these statues are exact retorts of the former one. Thanks to this initiative, this Avenue is now the Place to see by both tourists and citizens.
TitleReborn Statues
Agency
Campaign Reborn Statues
Advertiser LEGO
Brand Lego

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PostedOctober 2015
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Length
Art Director A..n H...er Subscribers Only
Art Director Z...an V..y Subscribers Only
Executive Creative Director J...e Ma.....aum Subscribers Only
Creative Director L...lo F...ay Subscribers Only
Creative Director Ka....na G...cz Subscribers Only
Account Manager D..ra T....sz Subscribers Only
Copywriter Ka....na G...cz Subscribers Only

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