Burger King is launching a “Truck Drive Thru” campaign in Germany and wanted to target truck drivers. So, how can direct marketing create messaging that can be seen by drivers who are sitting high up in their cabs? By creating a series of cars driving on the highways that have the advertising written on their roofs. |
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Title | Truckvertising |
Agency | Grabarz & Partner |
Campaign | Truckvertising |
Advertiser | Burger King |
Brand | Burger King |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Transportation & Vehicles |
Length |