TitleAnthem
Agency
Campaign What You Are Glad to Give?
Advertiser The Clorox Company
Brand GLAD

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Chief Creative Officer C...r B...y Subscribers Only
Production Company ..g B...k Subscribers Only
Director Jo....an Z...s Subscribers Only
Chief Strategy Officer J...d Fo....nn Subscribers Only
Creative Director Ch.....aan W...el Subscribers Only
Account Manager J...ne D...on Subscribers Only
Copywriter S...an S...h Subscribers Only
Strategy Director S...t K..g Subscribers Only
Designer K....yn Wh.....de Subscribers Only
Designer ..k Mi....ov Subscribers Only
Producer Y...ne O...z Subscribers Only
Project Manager A...da F..g Subscribers Only
Director of Photography (DOP) Be....in Ki....ns Subscribers Only
Producer B...n Ta.....la Subscribers Only
Editor J...s B...r Subscribers Only
Colorist B....on C...ez Subscribers Only
Post Production T....ny Di.....on Subscribers Only
Head of Production ..y R...h Subscribers Only
Director of Business Development Ca....ne G...z Subscribers Only

About Critical Mass

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
We’re Critical Mass, but our friends call us CM. Please call us CM! 

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