Title | Flash of Light |
Brief | A father gives his son a torch as a gift. Later, we see the boy in hospital. He gets up at night and begins signalling with the torch using Morse code. Staying nearby, the father sees the flashes. He decodes the question: “Are you there dad?” He flashes a reply: “I am always here buddy.” The boy asks: “When are you going to bed?” Dad signals: “Not until you fall asleep.” Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close. |
Agency | DDB Copenhagen |
Campaign | Flash of Light |
Advertiser | McDonald's |
Brand | Ronald McDonald House |
Posted | November 2016 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Problem | Subscribers Only |
Media Type | Television |