TitleFlash of Light
BriefA father gives his son a torch as a gift. Later, we see the boy in hospital. He gets up at night and begins signalling with the torch using Morse code. Staying nearby, the father sees the flashes. He decodes the question: “Are you there dad?” He flashes a reply: “I am always here buddy.” The boy asks: “When are you going to bed?” Dad signals: “Not until you fall asleep.” Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close.
Agency
Campaign Flash of Light
Advertiser McDonald's
Brand Ronald McDonald House

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television

Related Ads

Latest Ads