Xbox and McCann London have installed a series of Christmas lights that form the first-ever game trailer you can walk through. The lights - hanging above the shopping plaza in London’s Brunswick Centre - don’t feature traditional festive imagery. Instead they tell a story about hordes of flesh-eating zombies to promote the new Christmas-themed zombie game Dead Rising 4 - developed by Capcom and published in partnership with Microsoft which launches in december on Xbox One and Windows 10 PC. The online fan-base worked together to switch on the lights. By interacting with a cryptic Facebook Live stream of a zombie hand suspended above a button, Xbox followers moved the hand downward to press the switch and turn on the display, revealing the trailer to the world. Thus, after the multi-awarded "Survival Billboard" installation, McCann London and Xbox have found an other way to create an real life and digital event around the launch of a new video game. |
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Title | XBOX Dead Rising 4 - Walkthrough |
Agency | McCann London |
Campaign | Dead Rising Lights |
Advertiser | Microsoft |
Brand | Xbox |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Events |
Length | |
Event | Mo....um Wo.....de L...on Subscribers Only |
Chief Creative Officer | ..b D...al Subscribers Only |
Chief Creative Officer | La....ce T....on Subscribers Only |
Creative Director | S...iv M...ry Subscribers Only |
Creative Director | J...e M...z Subscribers Only |
Copywriter | ..m N....on Subscribers Only |
Art Director | J...b B....al Subscribers Only |
Account Director | ..m O...er Subscribers Only |
Account Manager | I...el T...as Subscribers Only |
Account Executive | S...ie Gr....on Subscribers Only |
Account Executive | A...e P...er Subscribers Only |
Account Planner | Ch.....te W....rs Subscribers Only |
Project Manager | C...e P...er Subscribers Only |
Project Manager | P..l Gi.....ie Subscribers Only |
Production Manager | R..h O...s Subscribers Only |
Director | ..m W...e Subscribers Only |
Sound Design Company | A..m S...h Subscribers Only |
Sound Design Company | C...s G....rt Subscribers Only |
Business Manager | Ni....as Mu....ge Subscribers Only |
Designer | M....el ..w Subscribers Only |
Designer | C..l W...en Subscribers Only |
Designer | ..n F...ds Subscribers Only |
Production Company | H...x Subscribers Only |