Luckily it happened after lunch. In fact the 90-second live broadcast of a colonoscopy was broadcast on Britain’s Channel 4 at 3.25 in the afternoon. Behind the unorthodox TV ad were the agency Anomaly London and Cancer Research UK, which wanted to draw attention to the benefits of regular screening, as well encourage donations towards research into new forms of testing and treatment.
|
|
Title | Live Colonoscopy |
Agency | Anomaly New York |
Campaign | Colonoscopy |
Advertiser | Cancer Research UK |
Brand | Cancer Research UK |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Media Type | Television |
Length | |
Advertising Manager | .d A...l Subscribers Only |