Studies show that over 60% of banner ad clicks are accidental because users swipe them inadvertently when they’re scrolling on their mobile devices. The phenomenon even has a name: fat thumb syndrome. |
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Title | Perceptive Banners |
Agency | Åkestam Holst /NoA |
Campaign | Perceptive Banner |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Web Advertising/Banners |
Length |