| Title | #LaitDroleLaVie |
| Brief | When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never. |
| Agency | ROSA PARIS |
| Campaign | Label of Love |
| Advertiser | Monoprix |
| Brand | Monoprix |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Strategy Director | Jea......ick Ch....ar Subscribers Only |
| Chief Creative Officer | G...es Fi.....erg Subscribers Only |
| Chief Creative Officer | Jea.......ois S...o Subscribers Only |
| Strategic Planning Director | S...a L....ix Subscribers Only |
| Associate Director | Q....in L...t Subscribers Only |
| Copywriter | L...se M...ot Subscribers Only |
| Art Director | C...se L....rc Subscribers Only |
| Strategic Planner | Al.....re RI.....SU Subscribers Only |
| Marketing Director | Fl....ce Ch.....tte Subscribers Only |
| Brand Director | N....as G...rt Subscribers Only |
| Communications Director | M...on De.....ux Subscribers Only |
| Marketing Manager | C...ma D...s Subscribers Only |
| Account Director | B�.....ère P..h Subscribers Only |
| Account Manager | M...ne D....ry Subscribers Only |
| TV Production | Ad....ïde S...ni Subscribers Only |
| Sound Production | Sc....ze Subscribers Only |
| Post Production | Ma.....tic Subscribers Only |
| Production Company | Ins......ion Subscribers Only |
| Director | T...ty ..o Subscribers Only |
| Production Company Producer | H...ène D....rt Subscribers Only |
| Executive Producer | X...er D...el Subscribers Only |
| Post Production | Gu.....me A....et Subscribers Only |
| Sound Engineer | Ma....eu S...ny Subscribers Only |
| Sound Designer | S....in R..y Subscribers Only |
| Account Director, Social Media | J...ne Neu......der Subscribers Only |
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