TitleThe Letter
Music Composer
Music Company / Composer
Campaign Brown - UPS
Advertiser United Parcel Service
Brand UPS

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
Editing Company Wh.....use P..t Subscribers Only
Post Production C....ny . Subscribers Only
Audio Post Production Eleven
Sound Design Company Wh.....use P..t Subscribers Only
Production Company H...e .f U...r Subscribers Only
Creative Director
Creative Director J..n M....ey Subscribers Only
Copywriter J..n M....ey Subscribers Only
Director K...a U...r Subscribers Only
Director of Photography B...y Pe....on Subscribers Only
Executive Producer
Strategic Planner M..t Wi....ms Subscribers Only
Strategic Planner M....el C....an Subscribers Only
Agency Producer
Assistant Agency Producer K...y W...h Subscribers Only
Editor D...d B....on Subscribers Only
Audio Engineer J..f P...e Subscribers Only

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

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