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TitleSchool's Out
Agency
Campaign School's Out
Advertiser Nintendo
Brand Nintendo Gamecube

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Business SectorSubscribers Only
Type Television
Length
SoundtrackSubscribers Only
Sound Design Company 7...ph Subscribers Only
Production Company Id....ty Subscribers Only
Editing Company La Maison
Executive Creative Director Jo....an H....an Subscribers Only
Creative Director B..l S...e Subscribers Only
Creative Director
Creative Director J..f L...é Subscribers Only
Creative Director K..h S..e Subscribers Only
Art Director
Copywriter K..h S..e Subscribers Only
Director A....ny At....io Subscribers Only
Director of Photography
Producer J...y Le.....ok Subscribers Only
Editor H...e S....id Subscribers Only
Music
Sound Design Company N...l C..w Subscribers Only

About Leo Burnett Chicago

Latest News

Lucky 21’s Rob Pritts Directs Launch Spot For Centrum Vitamints Via Leo Burnett

Agency Leo Burnett tapped Lucky 21’s Rob Pritts to direct the refreshing introduction of Centrum’s new Vitamints. In the spot, a husband is surprised by the burst of winter ushered forth with the twist of the Centrum cap of Vitamints. His wife, also covered in a fine dusting of snow, replies to his discovery with an air of knowing appreciation. Watch it here: https://vimeo.com/153165984

Casting was a balance of hair and performance; with actors – especially the husband – who could be coated with winter white and react to the surprise without being overly wacky.

“We all agreed that the tone should be more curious calm than over the top. There had to be a layer of real to the surreal premise,” explains director Rob Pritts. “Most of the spot is without dialogue, so expression is everything.” 

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