"It's a huge honour to create a campaign for D&AD. An institution that supports us in the three things we believe in the most: craft, craft, and craft."
Rodrigo Castellari, Creative Director F/Nazca Saatchi & Saatchi
3 December 2015. What do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that is starring in the 2016 D&AD Next Awards campaign. Here, some of the most iconic photographic and film works ever made have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 D&AD Awards.
Pedro Prado, Creative Director F/Nazca Saatchi & Saatchi commented: "D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we've managed to create a campaign that touches the soul of future great names in the industry."
Tim Lindsay, D&AD CEO added: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”
The complete list of celebrated work is a varied one with famous adverts sitting alongside music videos and album covers. Here is the full line up (in case you haven’t already figured them out):
- Sony “Balls”
- Honda “Cog”
- Spike Jonze “Weapon of Choice”
- Guinness “Surfer”
- Bennetton “Hearts” by Oliverio Toscani
- Nirvana “Nevermind”
- Honda “Grrr”
- Nike “Write the Future”
This series of posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.