Title "Canopy"
Agency BBDO New York
Director Traktor
Production Company Partizan New York
Production Company Traktor
Special Effects / VFX Methodstudios
Music Company / Composer Sound Lounge
Campaign Spy vs. Spy - Mountain Dew
Advertiser PepsiCo Inc.
Brand Mountain Dew

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Business SectorSubscribers Only
StorySubscribers Only
Type Television
Length30 seconds
MarketSubscribers Only
Editing Company N...d Ed.....al Subscribers Only
Executive Creative Director B..l B...e Subscribers Only
Art Director Mr. Bill Bruce
Art Director D...s C...ar Subscribers Only
Chief Creative Officer ..d S..n Subscribers Only
Copywriter Mr. Bill Bruce
Copywriter D...s C...ar Subscribers Only
Director of Photography B..l P..e Subscribers Only
Executive Producer Hyatt Choate
Account Manager L...en Ra.....ch Subscribers Only
Editor ..m M....on Subscribers Only
Special Effects / VFX Alex Frisch
Music L...n P....ns Subscribers Only
Music Fr....ois Bl....an Subscribers Only
Sound Designer Mr. François Blaignan
Audio Engineer T...y Ja....ne Subscribers Only

About BBDO New York

At BBDO our mission is to create and deliver the world’s most compelling commercial content. We’re big, but nimble; traditional, yet innovative. Always creative. And always driven by this greater sense of purpose.

How do we accomplish this? We are driven by our obsessive focus on The Work, The Work, The Work. The Work is what we do everyday to reinforce or change behavior – and lead to financial reward for our clients. The only work that matters to us is work that changes behavior.

BBDO recognizes that the fast-changing shifts in the media landscape have ramifications not only for how we service our clients’ marketing needs but also for how our clients’ do business every day. That is why BBDO has invested in staying at the forefront of innovation through the establishment of a proprietary in-house digital education and strategic intelligence practice called The Digital Lab. We don’t just think and breathe digital; we dream in digital. 




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