Title | Leisure Customer Segmentation |
Agency | Black Sun Plc Customer Marketing |
Campaign | Exploiting Customer Data - British Airways |
Advertiser | British Airways |
Brand | British Airways |
Posted | June 2005 |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Problem | Subscribers Only |
Result | Subscribers Only |
Media Type | Direct Mail |
Market | Subscribers Only |