TitleBad Fit
Agency
Campaign Bad Fit
Advertiser SCA Group
Brand Libero

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television & Cinema
Length

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Preem / Eco Run

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched ”Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

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