|Campaign||JFK/LAX Launch - Song|
|Advertiser||Delta Air Lines|
|Business Sector||Subscribers Only|
The Noble Purpose: A magnetic north for a brand or mission. Specific enough to be a meaningful rally cry, but flexible enough to resonate for your many audiences on a global level. It’s a timeless statement of what you seek to achieve.
Through our Social Forces Monitor, we identify underlying patterns shaping people’s outlook and behaviors. At its heart, Social Forces is about finding unexpected connections – between large economic, technological and cultural trends and the individual decisions and habits of consumers. We may not realize it, but small actions are often the result of much larger, shared impulses.
New technologies and emerging patterns of communications are transforming the way people expect to listen, communicate and participate. We call these lessons The New Rules of Engagement. It’s no longer enough to raise awareness. These days, you must provoke (in a good way). You must start a conversation and allow people to share it, take action and feel ownership of it. Only then can you pierce the noise of our new social world.
We created SS+K Labs to solve a few things at once:
Demonstrate agency expertise in working with emerging platforms and technologies.
Grow that expertise by taking on these projects proactively versus being beholden to a client assignment.
Inspire groundbreaking creative ideas beyond Labs by fostering a culture of innovation, critical to attracting and empowering even the most junior employees, creating a place where they have a real voice and impact on the future of the agency’s capabilities.
Generate insights for our agency and clients on platforms and technologies critical for connecting with the next generation
Visit our SS+K Labs site to find out about some of the projects we're currently developing: