Campaign N/A
Advertiser Anheuser-Busch Companies, Inc.
Brand B*

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Type Print

About Havas Chicago

At Havas Chicago, media and creative are woven into each account rather than located in separate departments. This readily allows us to provide an agile, strategic and nimble service model for your brands--what we call "The Village"--across all areas of our agency.

At the core, we pride ourselves on delivering breathtaking creative and concrete results. From Dos Equis to DISH, Keurig to Craftsman, we have a proven track record of transforming brands—and businesses—through fully integrated ecosystems that are designed to drive sales each day while building the brand over time.

We view innovation as a practice, not a pastime. Our belief is that the only way to change culture is to create it. And we help make our clients successful by being one step ahead. We create groundbreaking strategies that not only drive awareness and sales, but catalyze movements—igniting cultural conversations, transforming logos into love marks, and turning commodity products into aspirational brands.

We help brands get closer to their buyers than ever before through the power of data and relationship marketing. Specialization includes CRM and loyalty programs, data intelligence and analytics, eCommerce, and demand generation.

We remain dedicated to bringing the smaller, more personalized feel of a boutique agency to our clients through direct access to senior leadership and individualized attention.

Every client is treated with the utmost care and consideration. As a privately-owned network, we can be selective about with whom we work, and we only take on those accounts that fit both our vision and the creative abilities of our most important assets—our people. 

Latest News

Havas Worldwide Showcases #PartyHardMoms for the Holidays

One thing that be can said for sure about Havas Worldwide Chicago Chief Creative Officer Jason Peterson is that he likes to mix it up.

Peterson and his creative teams have become supremely adept over the past several years at juxtaposing unexpected elements in TV spots and online videos to create tensions and impact that resonate with social media-focused consumers — many of them millennials. That skill set was seen at work most vividly in a video early in Peterson's tenure at Havas Worldwide for Sauza Tequila. The video titled "Making It with a Fireman" featured a fireman playing sex icon and mixologist all at once. It was a red-hot mix with a smart script that quickly became a viral hit.

There have been other, similar forays in recent years. The newest is a holiday commercial for client Hefty Cups that is a continuation of a series of ads featuring hard-partying moms talking about their super-charged lives.

The trick employed to garner attention in this partying-moms series centers on having the moms use an extremely funky urban patois that might — to the uninitiated anyway — sound nearly incomprehensible.
The fun, of course, comes from mixing up normal-mom types with the hip-hop lingo.

The newest iteration of the party-hard moms has a holiday setting and showcases one mom who looks into the camera to talk about her adventures at an ugly sweater party the previous night. Though it may not be easy to get all the detai

ls without an urban slang dictionary at hand, the drift is that a lot apparently happened the night before.
For any of these party-hard mom videos to work to maximum effect, however, viewers have to buy into believing that the moms are really committed to the talk they are talking. Here, in this new holiday video, the acting of the performer tapped for the task unfortunately isn't strong enough to get the job done. So something is lost in the finished piece.

Still, there's all that slang, and it' almost poetic lilt, as well as the challenge of trying to decipher the gist of what sounds like one wild ugly sweater party. That will be entertainment enough for a lot of viewers. 


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