Our philosophy is summed up in the headline for one of our first ads we created for Levi’s in 1982: When the world Zigs, ZAG. Zag is the way we approach our clients’ business: with insightful, strategic radicalism paving the way for breakthrough work. Zag is also our approach to internal processes and our hiring criteria. It also dictates the types of clients we like to work with. Years from now we will continue to do what we do best: delivering results, thinking creatively and making keen strategic decisions.