|Advertiser||Henkel AG & Co.|
|Business Sector||Subscribers Only|
|Creative Director||S...e Bo.....os Subscribers Only|
|Art Director||..n St....er Subscribers Only|
|Group Creative Director||Mr. Barry Burdiak|
|Copywriter||..e S..o Subscribers Only|
|Photographer||P..l L...t Subscribers Only|
|Art Buyer||Suzanne Koller|
|PP||P...y A...ns Subscribers Only|
We strive to make our clients' brands stand for something—to have a cultural significance and impact, not just category relevance. We believe that brands can play an important part in the world around us by having a deeper meaning, to stand for something and to stand up to something and to play a role in people’s lives.
This starts by putting a stake in the ground for a brand’s aspiration beyond their current category; we then define the Brand Conviction which becomes a North Star for all future activities—from how clients behave internally to what they communicate externally—accompanied with a clear pathway to get there from here.