Title "Idiots"
Agency J. Walter Thompson London
Post Production The Mill
Campaign Idiots
Advertiser MTV / Autotrader
Brand MTV / Autotrader

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Business SectorSubscribers Only
LanguageEnglish
Type Television & Cinema
Length60 seconds
Production Company H...ry ..n Subscribers Only
Editing Company Wh.....use P..t Subscribers Only
Sound Design Company 750MPH
Creative Director N..k B..l Subscribers Only
Art Director H..h T..d Subscribers Only
Copywriter Mr. Adam Scholes
Director T..y B...y Subscribers Only
Production Company Producer J...b M...en Subscribers Only
Director of Photography Magni Agusstson
Agency Producer K...e K...h Subscribers Only
Editor ..m G..n Subscribers Only
Music Mr. Amber Music

About J. Walter Thompson London

J. Walter Thompson London is a communications agency which creates Ideas with Intelligence. Intelligent ideas are meaningful brand ideas that are i) borne of profound insight, ii) understood for how they influence their audience; and iii) are analysed and optimised for ongoing effectiveness.

We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner.

Latest News

No Friends

J. Walter Thompson London and Age UK have launched an advertising campaign which responds to the current Facebook 'Friends' posters.

The adverts carry the powerful words 'No Friends' over the portraits of solitary older people.

"It is a great opportunity to remind people that some of us don't live like that." Explains Russell Ramsey, Executive Creative Director at J. Walter Thompson London.

According to Age UK, one million1 older people in the UK go more than a month at a time without seeing or speaking to anyone.

Marianne Hewitt, Head of Brand at Age UK, said: “At Age UK we know how devastating loneliness can be for older people. Being lonely not only makes life miserable, it is also really bad for our health, making us more vulnerable to illness and disease.

"It's time we took loneliness seriously as a threat to a happy and healthy later life. We need to do more to support older people to stay socially connected: this is a big part of our job at Age UK and everyone can help by being a good friend or neighbour to the older people they know."

The campaign promotes vital services provided by the Age UK network. People are invited to text £3 which could help provide older people who feel lonely with companionship, support and advice.

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