Title "Cool"
Agency RPA
Campaign Cool
Advertiser Acura
Brand Acura

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ProductSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
Length30 seconds
MarketSubscribers Only

About RPA

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Honda Introduces All-New 2016 HR-V SLF 'Selfie' Edition

With one-third of all photos taken by people aged 18–24 being selfies, and more than one million selfies being taken each day1, Honda is introducing a unique trim model to appeal to this key, influential segment. The Honda HR-V SLF, on sale in the U.S. this summer, features 10 selfie cameras throughout the vehicle to capture every moment of the day, in addition to the multi-angle rearview camera which comes standard on all Honda vehicles. The HR-V SLF blends the styling of a coupe, and the space and utility of an SUV in one versatile vehicle and takes its fun-to-drive spirit to another level with the addition of the selfie cameras.

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